Friday, September 5, 2014

ACS Conference Sacramento 2014


Finally, the long awaited debrief of the American Cheese Society Conference 2014, hosted at the Sacramento Convention Center in California! After the first day of the three-day Kraft summer intern event, I hopped on a plane "back home" to stay in the Hyatt Regency for a four-day immersion into the cheese industry. As a new member of the American Cheese Society, and the recipient of a student scholarship, I was selected to receive complimentary stay at the "host hotel", subsidized travel, and free registration to one of the best conferences I have ever experienced. It was not only delicious, but educational and a great place to meet new people in the industry. The ACS doesn't currently have a large student association, but I think it will model IFT and start it's own ACSSA :)

Alright, now on to the conference!!


Sartori-sponsored First Timer Session @ ACS
I arrived on a Tuesday (7/29) in the afternoon, just in time to unpack and head to the First Timer's Session at my hotel, by the pool! This session was the first event, and an excellent opportunity to meet other people who have never experienced the conference before! Sartori Cheese hosted the event, and displayed an impressive variety of cheeses -- from peppermint cheeses, to the sharpest Parmesan cheeses. They even had a full service bar and plenty of trivia games, such as "IKEA or Cheese", which aimed to test ACS members to identify weird names as a piece of Scandinavian furniture or an obscure foreign cheese variety.

Tuesday evening was also a popular event, the Pub Crawl! Part of the registration packet (including mozzarella samples, pamphlets, conference schedule, other freebies and tchochkes) was the map/passport to the Pub Crawl. The event had 10 stations at 10 different bars in nearby Sacramento, each with a different cheese company providing samples and appetizers -- for example, Bleating Heart served Fat Bottom Girl at the Lowbrau. At each station, you can get your passport stamped; if you get at least 6/10 stamps, you can turn in your passport to possibly win free registration to 2015 ACS Conference in Providence, RI! The whole event was a great opportunity to explore Sacramento, try some new cheeses, and meet people along the way! I aimed to visit ALL TEN of the stations; by the time I reached #8,9,10 I just wanted them to stamp my passport after I tried a bite of cheese so that I could go lay down! Haha.



A brew, and my passport for the Pub Crawl!

One of the cheese-centric appetizer spreads on the Pub Crawl

         My Wednesday morning began with a full catered breakfast to accompany the Annual Business Meeting, where Mike Taylor, an FDA policy official, could address some of the recent FDA legislation and updates to the Food Safety Modernization Act. His announcements lead to a Q&A and an open discussion with many of the cheesemakers in the audience, such as questions about using wood shelves for cheese ripening, and the ongoing debate of the safety of fluid raw milk. It seems that the ACS will be continuing this open discussion and close relationship with the FDA to get questions answered and produce products more safely. It was really interesting to witness this dialogue, as a student, and see direct conversation between those who make food regulatory policies, and those who must follow them.

ACS Business Meeting feat. Mike Taylor


The UC Davis Aggie chef & student scholarship recipients!
At the Business Meeting, the ACS Board of Directors announced the scholarship winners, who were applauded. Another UC Davis recipient was there-- Sal Gagliano, a chef at the Tercero Dining Commons! GO AGS!


      With the scholarship, I got to pick 3 tasting sessions at the conference. The first session was titled "California Cheese and Beer: Agricultural Originals" and was lead by a panel of 3 experts. The resident cicerone (beer conniseur) gave tips on tasting beer such as holding the glass with an open palm, swirling, sniffing, and taking a small sip before taking a gulp of the beer. 

The first pairing of beer and cheese was the Linden Street Common Lager (steam beer) with a Teleme (super gooey, creamy) cheese. The combination was quite delicious, with the course bitterness of the beer balancing the spicy bitter notes of the cheese. Other pairings included Anchor Steam and a Dry Monterey Jack, Marin 3 FLowers and Bravo Farms English Cheddar, Firestone Walker Double Jack and Fiscalini San Joaquin Gold, and Drake's Robusto Porter and Cowgirl Creamery Red Hawk. 


My absolute favorite pairing was the latter! The Drake's Porter was super dark, roasted, chocolatey, and caramelly, which paired well with the Red Hawk, which was salty, ~blue cheese notes, and had a similar texture to fudge. What a great tasting!!

This is a spider plot used for Olive Oil
The second tasting I attended was titled "Cheese Spider Graphs Explained", where the panel lead an educational discussion on how spider plots can be used for Quality Assurance of cheese flavors along the ripening process. The session was 9am and the cheese used in the session was blue cheese--what a way to wake up your senses!! I learned that the spider plot can be a road map for new cheeses to monitor the progress of flavor and display multivariate data in a 2D fashion. You can define the character of product visually, such as texture/appearance and flavor/aroma. From this data, you can determine whether your product is a cheese that builds, maintains, or kills sales. I originally didn't care for blue cheese, but now I know what varieties of blue cheese I do like!

The third tasting that I attended was titled "Cheese, Salami, and Microbes: Parallels and Discoveries", where salami and microbiology experts discussed the parallels between the fermentation of meat and cheese with a scope on the unseen microbial terroir, which can produce unique flavors and aromas in cheese and salami. I learned a lot in this session; the fermentation of these products have the same goals--to preserve raw ingredients via fermentation/aging, denaturation of protein (casein vs. actin/myosin), desiccation (salt, seasoning, pressing), acidification (preservation), and the development of texture and aroma. The microbes involved in the fermentation of both salami and cheese have a common ancestry, mechanism and purpose. I learned a lot more about salami production than cheese production in this session, which was super interesting!




The Opening Ceremony was sponsored by the California Milk Advisory Board and was held at the historic Memorial Auditorium. I heard that this was the venue where KISS played and part of the roof fell on the audience! The auditorium is a short walk from the Convention center and en route, I met a girl named Alix, who also received a scholarship to attend the conference! She works at a cheese shop in Pittsburg, Pennsylvania called the Wheel and Wedge and she is a cheesemonger! Cheesemongers are often cheese connoisseurs that also help serve and prepare the hundreds of pounds of cheeses for each tasting session and event. We walked into the dimly lit auditorium together, wide-eyed and we were overwhelmed with the display of cheeses and the live band! Waiters and waitresses in black and white formal wear were serving all kinds of delicious hors d'oeuvres, and people were all chatting and dancing along with the music. There were also various white and red wines being served, paired with specific California cheeses and appetizers. Alix and I talked to the California Dairy Princess, and hopped into the photo booth with funny hats, sunglasses, and tiaras. It was a really fun event!!

The fabulous view of the Capitol from the Hyatt Regency!


Taking notes like a good student!

Besides tasting sessions, the American Cheese Society Conference also had sessions for discussion and education. For example, I attended several sessions intended to clarify terms (Cheese Facts and Feelings), and to strengthen cheese businesses (The Make Process of Success). In the Cheese Facts and Feelings session, members learned the true meaning of “artisanal cheese” and “GMO”, and were welcomed to ask questions! In the Make Process of Success, John Scharffenberger of Scharffen Berger Chocolate gave specific advice to cheese business owners to strengthen their brand and revive old products.



One of the more fruitful cheese displays at Meet the Cheesemaker!

        One of my favorite parts of the entire conference was Meet the Cheesemaker event, which was basically like the IFT Food Expo, but exclusively dairy products!! The hall was packed with people carrying wine glasses and cheese plates, talking to the owners or employees of cheese companies displaying their products. Some companies would grill their cheeses ~raclette, or pair with fruits and nuts. At events like these, I am so grateful to be a student. I can go up to each cheesemaker, introduce myself as a UC Davis student, and I am free to ask as many questions and try as many samples as I like. Often, they would give me whole packaged cheeses—my shoulder was aching with the weight of my conference bag!!


My fridge, full of cheese samples and beer!



Another highlight of the conference was the Awards Ceremony. I know that for many cheesemakers, this was the ONLY important part of the conference. Everyone crowded outside the doors to the large room which would host the awards ceremony and a creamery “flash mobbed” the crowd with a choreographed dance to “California Girls”. Finally, the doors opened and the people flooded in to find their coworkers, friends, or family to sit together. This is similar to the Oscars, in the cheese world. I sat with Andrea Thompson and Amina Harris of UC Davis Food Science!


The awards were handed out by category, from fresh unripened to washed rind to cheddars. We waved our California flags with ecstatic pride every time a California cheese company received an award!From the winners, I knew exactly which cheeses to hunt down at the Cheese Sales and at the Davis Food Coop and Whole Foods when I am back in school! You can see the award winners here!





2014 BEST OF SHOW WINNERS:
1st Place:
  • Farms for City Kids Foundation, VT – Tarentaise Reserve
2nd Place:
  • Point Reyes Farmstead Cheese Company, CA – Point Reyes Bay Blue
3rd Place (tie):
  • Oakdale Cheese & Specialties, CA – Aged Gouda
  • Sprout Creek Farm, NY – Eden

The Festival of Cheese!


        With my parents living close enough, they decided to come to Sacramento to see me, attend the Festival of Cheese, and participate in the end-of-conference Cheese Sales! The Festival Cheese “featured the 1,600+ cheeses entered in the 2014 ACS Competition, highlighting winners and recognized their mastery of cheesemaking. In addition to an amazing array of cheeses, the Festival of Cheese featured artisan producers and local purveyors of cheese accompaniments from crackers, charcuterie, preserves, and honeys, to craft beer that guests sampled in their commemorative take-away wine glasses.” It was a lot of fun to explore the large space, sample every kind of cheese (including all of the award winners, marked clearly with ribbons), make our own beer/wine cheese pairings, and socialize with other cheese enthusiasts. I even saw at least ten other UCD students! My dad and I had fun convincing strangers to try the Ghost Chili Pepper Jack!!

        The Cheese Sales were like Black Friday at Best Buy –people waited in line, holding the pamphlet detailing each winner from the Awards Ceremony, stretching their calves to bolt into the room where the sales were held. Upon entering, participants could purchase a medium-size insulated bag, which can be filled up to the zipper with any items for sale, for a fee of $50. All of the money from the sales funds future scholarships! The room was organized by cheese category and the room was PACKED. The Duforts aren't phased and they have their strategy down –Dad camps in a central location and uses his Tetris skills to pack the cheeses that Mom and I scavenged from each table in the room. We ended up walking out with 37 lbs of cheese!!! After the sale, I got to stop by my apartment in Davis and see my cat :) What a great way to end an excellent conference!!



Here is the link to my post-conference essay for the American Cheese Society Student Scholarship!!




Many thanks to the American Cheese Society Scholarship Selection Committee for providing me with this incredible opportunity to explore a growing sector of the food industry and for the education that has been bestowed upon me about the world of cheeses. I look forward to the many benefits of being a member of this illustrious and delicious society!


Monday, August 18, 2014

Summer Intern Event at Kraft Headquarters!

       In almost every location of Kraft products and brands' facilities, there are summer interns working on projects for an average period of 12 weeks. Kraft flew all ~120 summer interns to Kraftown in Glenview for an awesome 3-day event. Interns working in a range of functions for Kraft (from manufacturing to accounting to sales) all met at Kraftown on Day 1 for a continental breakfast with Oscar Mayer bacon and some PowerPoint presentations. As we all sat in the large room at round tables, I looked around and was dismayed by just how many other young men and women my age are currently having this same opportunity to work for such a huge company.

The first day (July 28) was the Meet and Greet, Service Event, and Fun Event!


      For the Service Event, our major projects were creating "healthy and active" promotional murals for local schools, as well as creating over a thousand comfort kits for Veterans through the Red Cross.
       The comfort kits contained basic hygiene articles (washcloth, toothbrush, etc.) and a handwritten note from the interns! We also created 5 colorful murals with paint and listened to music as we worked and socialized with other interns.



We were mixed up among other interns and assigned into teams for our next event: K1 Speedway indoor go-kart racing!! All 100 interns filed into the building and cheered each other on as we raced around the 2 indoor tracks, 1 team at a time on each track. My intern team was composed of interns from Oscar Mayer in Madison, some from Planter's, and a couple of guys working in manufacturing. What a great networking opportunity, as well as a chance to see what the other interns are up to for the summer at their respective locations!

Day 2 and 3 were comprised of the following events: Breakfast with Kraft Foods C.E.O. Tony Vernon, and poster presentations at Kraftown, as well as the Glenview Tech Center (R&D). The poster presentations are the perfect opportunity to present research and summer learnings in a "science fair" setting. However, I wasn't able to attend the aforementioned events because I was on a plane to Sacramento, CA for the American Cheese Society Conference! Maybe next year!! :)

Updates will soon be rolling in...


Hello dear readers!

Thank you so much for regularly checking the ol' blog to see updates on my summer adventures. The past few weeks have a created a new definition of "busy". I will have some time to create some new posts in the next few days! Stay tuned for the following topics:

-Kraft Foods Summer Intern Event
-2014 American Cheese Society Conference in Sacramento, CA
-Velveeta Shells & Cheese Sensory Study
-Kraft Foods Pilot Plant (Safety)
-Some more weekend adventures!

Thank you for your support!
Evann

Monday, August 4, 2014

Sprecher Brewery




        With Mom at the helm of the rental car, and Grampa as copilot, our mini Wisconsin road trip led us to a brewery tour at Sprecher Brewery in Milwaukee! The brewery was founded in 1985 by a former brewing supervisor of Pabst Brewing Company. The tour was pretty short, but the soda production portion was really interesting! We got to walk through the entire brewery and ended in their Biergarden, with 4 samples each to try. Grampa enjoyed their diverse arrays of fizzy sodas, while Mom and I sampled the beers.




What a great mural in the cellar! Meant to mimic
Bavarian landscapes.

Momma!
Grampa (at Kraftown)
I showed them around the Tech Center and Kraftown before
we left. Mom was amazed by the labs and said Kraftown looked "Google-y". Spirit of a start up and the soul of a powerhouse!



University of Wisconsin--Madison

The view from the hotel!
         Similar to California's UC system, Wisconsin has 13 UW schools. Madison is the campus most well-known for Food Science, especially Dairy Research. While I am in the Midwest, my mother and grandfather decided to fly and join me for a tour of this potential graduate school! A fellow intern at Kraft, who is currently an undergrad at Madison, contacted Dr. Rich Hartel and Maya Warren, a Ph. D. candidate to talk with me about their program and show me around the department!



Lake Mendota
         The evening before my morning tour, I went for a run around the campus to get a better look at the area. The campus is HUGE and right by beautiful Lake Mendota. I saw more fireflies, which still surprise me! Midwest charm. Students can go kayaking, sailing, and boating. The lake is bordered by a long trail, called the Howard Temin Lakeshore Path, and is frequented by runners, strollers, and bikes. A popular place to hang out or eat lunch is Picnic Point, a peninsula surrounded by the lake! Madison is also close to 2 other lakes, Monona and Wingra. Funfact: Wisconsin has 15,074 lakes!


This isn't Babcock, but it's just
down Linden Drive!



      I met Dr. Hartel in the morning, who is a confectionary scientist and a professor in Food Engineering. The Food Science Department is in Babcock Hall, which also has a Dairy Store. The Dairy Store sells sandwiches, coffee, and dairy products like cheese and yogurt! Dr. Hartel had just finished organizing a 2 week-long industry course in candy production. Check out one of his videos on the science behind candy corn! First, we got to know each other and he asked me about what my research interests were. After some talking, he was eager to show me the "fruits" of his labor from the candy science course. I sampled gummies, chocolate, toffee, caramels, candy tablets, and nougat! What a sweet tour!
     









Making ice cream with Maya, Rich, and some interns!
         Next, we ran upstairs to meet Maya Warren to make a sweet treat! Maya studied Chemical Engineering for her undergrad, but is now completing her doctorate at Madison with ice cream research! What a delicious project. Naturally, she stands by one of three pilot-scale ice cream makers in her lab and greets me in her GMP/PPE lab apparel, introduces herself, and asks me, "What flavor ice cream would you like to make today?" I choose Mint Chocolate Chip and as the ice cream mixes and freezes, she and I talk about grad student life in Madison. She spoke very positively about the program, students, and opportunities to get involved and assume many professional responsibilities. Her only complaint was Wisconsin winter and added, "It's not the snow, it's the COLD." This is weather that the majority of California never experiences, and would definitely be a huge adjustment. Maya answered a lot of my questions and gave me great advice for choosing schools!



Afterwards, Dr. Hartel and I returned to his office to further discuss future steps towards applying for graduate school, how to choose, and how to contact specific researchers. Dr. Hartel has written a book to answer many of these questions, which I have purchased and I recommend to UCD undergrads interested in pursuing further degrees! The book is available on Amazon.

    In conclusion, this tour and these conversations were a huge step towards my process of choosing a school, a program, and a researcher to work towards pursuing a Masters degree or a Ph. D.!! Life as a student can't end after Davis!




Saturday, July 19, 2014

Pitchfork and Madison, WI


         Another benefit of having UCD friends staying in Chicago, is the amount of connections created!! First, free tickets to the Cubs game, and now a free VIP pass to the Pitchfork Music Festival at Union Park in Chicago. How'd I manage that?! When have I ever gotten to be a VIP at a concert?! My friend Evan's brother is the band manager for one of the bands playing at the festival. The artist is Giorgio Moroder, the "Father of Disco". He is now 74 and has officially won the title of "Oldest DJ". I also got to see Beck, and drink unlimited Goose Island beer, local to Chicago. It was a great day!!




      For my next part of my weekend adventure, I ventured with Scott, my mentor at Kraft, to Madison, Wisconsin for the farmer's market!! This market is HUGE compared to that of Davis --it surrounds the entire Wisconsin State capitol, and overflows down State Street. I am  considering University of Wisconsin Madison for graduate school, and this farmer's market experience just bumped up my interest in U of W Madison! Who knows, maybe one day I'll be wearing red and jumping for the Badgers!!



Pepper plants for sale!

So much produce! And all at great prices. I can see myself
coming here every Saturday, if I was a UWM student.

An actual bee colony on display at a Honey vendor's tent.

Jellies, jams, and sauces of every color, fruit, and spice!
I personally purchased a Scotch Bonnet fruit jam --spicy.

Enjoying a handheld Stella's
Strawberry Rhubarb Pie!

Ella's Deli: Unique to Madison and a kid's dream restaurant and ice cream parlor.
The restaurant is pretty much a food carnival experience!



What's that blue ribbon?? This cheese seen at the Farmer's Market
received First Place at the 2013 American Cheese Society Conference!
Wisconsin is known for its amazing cheese and I expect to see a lot of
Wisconsin cheese next week, when I attend the 2014 ACS Conference!!

Thank you Scott for showing me around Wisconsin, yet again!!





The Looking Glass


     On Thursday, the Kraft interns received a presentation about The Looking Glass, a social media monitoring hub for Kraft. It's basically a way for the company and brands to watch what consumers are saying about their products, respond, make changes, minimize uproar, and use public information for the company's benefit.





      For example, we discussed a case study of how the Looking Glass can use free information that is out there to solve a consumer need using creativity. With social media sites like Facebook, Twitter, and Instagram blowing up with posts about the World Cup, Kraft Comida was able to make a strategic move to develop recipes themed to Argentina! The recipes were prepared by families for game times and exploded in popularity. It was the ability to harness information from social media that allows Kraft to connect to its consumers and fulfill their needs. Kraft is doing a great job at keeping with the times and using the power of technology and social media!!! What do you think?